Re: ::: vuaskari.com ::: MGT603 MCQ Help

On Wed, Jul 13, 2011 at 4:47 AM, Mr.Rajpoot <abbas.rajpoot@gmail.com> wrote:

 

Please confirm the following MCQs:

Which one of the following is the most dramatic new market segmentation strategy?

Select correct option:

       Targeting on Geographic variables

       Targeting of regional tastes

       Targeting on Behavioral variables

       Targeting on gender and age

 

Following are the examples of actions taken while implementing strategies EXCEPT:

Select correct option:

Altering sales territories

Conducting the SWOT analysis

Developing financial budgets

Establishing cost-control procedures

 

 

The SPACE matrix of XYZ company shows that the coordinates of its directional vector are (-5, -5). What strategy would you recommend for the ABC Company?

Select correct option:

Concentric diversification

Market development

Backward integration

Joint venture

 

 

Business units that have low market share and are operating in slow-growing industry should choose all of the following EXCEPT:

Select correct option:

Distribution efficiency

Production efficiency

New investments

Product innovation

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